Start-Up: Shirtmob
We decided it was time to put one of our web start-up ideas into action. So without further adieu, we introduce Shirtmob.
Shirtmob turns shirts into local, wearable, reusable coupons and we're launching first at Michigan State University. Simply buy one of our merchant's tees, wear it to their place and they give you a sweet deal. Wash. Rinse. Repeat.
Learn more and subscribe on our website at Shirtmob.com.
Product: Beershorts
apparel, beer, shorts, tailgating 
Beer. It's not just for breakfast anymore, so we decided to spend some time working on a new way to take your beer with you.
Finally, shorts that keep you and your extra beers cool. With dual-action, built-in, neoprene can koozie technology, Beershorts keep your extra beers cold and close at hand. The self-adjusting waist automatically sizes to your beer storage area keeping you comfortable, while the quick-release zip fly provides easy access to your evacuation unit.
Made with a breathable, cotton-poly blend, these shorts provide the casual, hands-free beer drinking experience that you've been looking for.
Check out our new product, Beershorts, at www.Beershorts.com
Product: Big Birdie Golf
When we came across Big Birdie Golf at a golf trade show this year, we knew right away this was a product that needed to go big or go home. The deal was done over a round of Big Birdie Golf and now we're hard at work getting this product into stores across the country through a licensing deal with Sportcraft, one of the largest outdoor game companies in the world.
Here's the lowdown on how to play: Played with two to four players, Big Birdie Golf plays like horseshoes but without the mess. Chip Big Birdie balls into the net-pit to score. It's easy and fun for everyone.
Unlike other golf games, Big Birdie Golf balls are engineered so that you can play with full swings. The over-sized shuttle reduces the maximum flight range to about 65 yards. Golfers and non-golfers alike will enjoy Big Birdie Golf - the full swing yard golf.
Don't want to wait for it to arrive in a store near you? No worries, you can order your own online at www.bigbirdiegolf.com
Product: The Wetherby Principles
Book, dvd, funeral homes, information product, website 
After watching a few episodes of Six Feet under, we knew we had what it took to work in the funeral home industry. So, we reached out to Chris Pelham of Wetherby Funeral Home with a plan to turn a proven-process he used at his funeral home into a full-blown product that he could share with other funeral home directors. We worked for a year with Chris to write and produce a training DVD, book, guide book and website that makes up the core of the program.
The Wetherby Principles Cash Flow Program is a proven communication method that educates funeral directors on how to implement a payment policy of receiving payment in full, on or before the day services are rendered. The program teaches funeral directors how to do this without the need for outside debt collectors, consultants, factoring companies or bank financing. And more importantly, without harming their market share or the goodwill they have with families.
Check out the Wetherby Principles for yourself at: www.wetherbyprinciples.com
TOP SECRET: Got Golf?
We're working on a new golf-related product of our own that will change the "sole" of golf. We've filed our provisional and we're working with partners to bring this product to life. We're excited to share more with you soon!